UT Austin’s motto, colors and mascot
UT’s colors and mascots
Orange and white became UT’s official colors in 1900.
- Burnt orange · Pantone 159. RGB 191, 87, 0#bf5700
- White · RGB 255, 255, 255#ffffff
- Bevo · The live longhorn mascot, first on the field at halftime1916
- Hook ’Em · The costumed mascotCostume
Can my club use the Longhorn logo?Only with UT’s written approval.
Any use of a UT mark on merchandise needs prior written approval from the Office of Brand, Trademarks and Licensing, and a vendor on UT’s approved list has to make it.
Who takes care of Bevo?The Silver Spurs.
The Silver Spurs student organization handles Bevo. UT has had more than a dozen Bevos since 1916.
SourcesUT’s Editorial Style Guide, Brand Center and Longhorn Traditions
Checked November 12, 2026. The motto, tagline and mascot names come from UT’s Editorial Style Guide. The colors come from the Brand Center.