UT Austin logo and seal
UT Austin’s marks
- UT wordmark (the logo) · Follow the brand standards manual. Merchandise needs written approval first.OK in print and digital
- University seal · For official documents, certificates, awards, plaques, and campus business cards and stationery.Approval required
- Longhorn silhouette · UT calls it the most recognized collegiate athletics mark in the world.Approval required
- Hook ’em hand · Official artwork only, in burnt orange and white or black and white.Approval required
- Tower artwork · Approval required, and no text over the Tower.Campus entities only
Student organizations
UT’s trademarks office sorts student groups into two kinds.
- Sponsored student org · Sponsored through the Dean of Students and an academic or administrative unit. UT treats it as an official extension of the university.Marks, with approval
- Registered student org · Registered with the Dean of Students but not sponsored. Allowed for national or college-to-college competitions, or when students represent UT at UT events.Special uses only
- Where to ask · Choose the DOS/Student Activities name on the profile page so the request routes correctly.Internal Request Portal
- Products with UT’s name or marks · Student orgs use a vendor from UT’s approved list.Licensed vendor
- Artwork review · Plan ahead for edits.3–5 business days
Burnt orange and white
UT’s official colors, from the Brand Center.
- Burnt orange, hex#bf5700
- Burnt orange, RGB191, 87, 0
- Burnt orange, CMYK0, 65, 100, 9
- Burnt orange, PantonePMS 159
- White, hex · CMYK 0, 0, 0, 0. RGB 255, 255, 255.#ffffff
Can my club put the UT logo on shirts?Only with written approval and a licensed vendor.
Any use of a UT mark on merchandise needs prior written approval from the Office of Brand, Trademarks and Licensing. A vendor on UT’s approved list has to make it.
Artwork review generally takes three to five business days, so submit before you place an order.
Where do students get the logo files?Wordmarks are a download. The seal and silhouette come after approval.
UT posts the wordmark files for download on its Brand Center. The Longhorn silhouette and seal files come from the Office of Brand, Trademarks and Licensing once your design is approved.
Student orgs send artwork requests through the office’s Internal Request Portal.
Who’s allowed to use UT’s logos?Campus units and sponsored student orgs, with approval.
UT permits colleges, schools, units, and sponsored student organizations to use its protected marks with prior approval. Registered orgs that aren’t sponsored get the special uses listed above.
If you’re making something on your own, email trademarks@utexas.edu before you print.
Can I use the UT seal on my website or résumé?Not without approval.
UT reserves the seal for official communications from the Office of the President. Any use outside the approved ones needs a written request to the trademarks office.
Say who’s asking, what it’s for, when and where you’ll use it, and why you need the seal. The seal appears in burnt orange (Pantone 159), all black, or all white.
What’s UT Austin’s symbol?The Longhorn silhouette, plus the Hook ’em hand.
Searches for UT’s symbol usually mean the Longhorn silhouette. The Hook ’em hand is the other symbol of Longhorn pride, and UT lets only the official artwork be used.
Which orange is UT’s burnt orange?Use the exact values, never tints.
UT says to use the exact shade and never a tint of it. The secondary colors are there to support burnt orange, not to compete with it.
Orange and white became UT’s official colors in 1900. Coach Darrell Royal brought burnt orange back as the preferred shade in the early 1960s.
SourcesUT’s Brand Center and trademarks office
Checked November 12, 2026. Every rule comes from UT’s Brand Center and the Office of Brand, Trademarks and Licensing.